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The increasing role of social media for film promotion

A few decades ago, promoting films was a totally different ball game. Post-Independence promotion mainly involved creating hand-printed banners posters. This slowly evolved to include radio commercials. Eventually, the emergence of television allowed advertising films through short clippings. Another way films relied on was the ‘word of mouth’; that people would engage in discussions around […]

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WhatsApp announces five winners of startup challenge

WhatsApp India has announced the five winners of ‘Startup India – Grand WhatsApp Challenge’, which was created in collaboration with Invest India. The total prize money was $250,000 (Rs 35 lakh), which was equally divided among all the winners. The five winners chosen were: Gramophone: A platform which provides agronomic intelligence to farmers and assists […]